Ubisoft: prolonged console cycles are bad for the industry

Ubisoft CEO Yves GuillemotIn an interview with Polygon, Ubisoft’s CEO Yves Guillemot stated that the length of this generation’s console cycles has hurt the games industry. In the wake of the Wii U’s recent launch, and the upcoming launches of the Xbox 720 and PS4 within the next two years, he called for platform manufacturers to make the next-generation of consoles come to an and quicker than this generation’s.

“I think that what has happened is the transition has been very long. You know, in the industry, we were used to changing machines every five years. This time we are in the seventh year of the 360.

We need new consoles and at the end of the cycle generally the market goes down because there are less new IPs, new properties, so that damaged the industry a little bit. I hope next time they will come more often.”

Guillemot also argued that a regular reinvention of consoles offers publishers and developers a chance to be more creative, and it also prevents the sluggish period at the end of a consoles life cycle.

He also noted that “transitions are the best times, are the best ways, to make all of our creators take more risks and do different things. When a console is out for a long time you don’t take as much risks on totally new IPs because even if they are good, they don’t sell as well.”


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