Yoshida: 2012 still “too early” for Vita price cut

Shuhei YoshidaIn an interview with Eurogamer, Sony’s Shuhei Yoshida stated that it’s “too early” for a Vita price cut, despite the handheld’s struggling sales (although Cross-Buy may fix that).

“Of course, cost reduction is one area our engineering team is working on, but we just launched the platform earlier this year. It takes time to do so.


At a certain point in the future we would like to address the pricing issue for some of the people who are waiting. But this year we are trying to add value by creating different types of bundles. We announced we will provide LittleBigPlanet PS Vita bundle pack. That’s affordable for people who are looking for a good deal.”

On the issue of Vita content, Yoshida did say that the company needs to work to bring more content “from big titles,” and also “very small, snack-sized, intuitive casual games.” He also noted that consumer reaction to the Vita has been positive.

“The reaction to the hardware platform itself has been very strong. We are very pleased with the response we got. It’s up to our expectations in terms of what we were hoping for in bringing PS Vita to the market.


But the actual sales of PS Vita, obviously we would like to see more uptake. We see lots of feedback from consumers saying they would like to see more content, they would like to see their favorite franchises coming to the PS Vita.”


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